hooh builds fintech products for trading and wealth management, AI-first, product by product.
Based in Limassol, Cyprus, operating across Europe, Switzerland and Asia. In 2026 the company closed its first funding round, led by Alesium. Products launch in stages from the winter of 2026/27.
- Founder & CEO
- Alexandra Cures
- Backed by
- Alesium →
- Based in
- Limassol, Cyprus
- Operating in
- Europe, Switzerland and Asia
- First launches
- Winter 2026/27
- Approach
- AI-first, built in-house
Small team, own platform, clear rules.
AI-first
AI is part of how we design, build and run products, not a feature added at the end.
Own platform
One platform underneath every product, so each new product starts from solid ground.
Clear rules
Published terms, the same for everyone, and decisions that stay with the client.
More to follow.
Further products are in development and will be announced as they are ready.
Get in touch.
Partnerships, talent and press.
hello@hooh.com →